Live coverage that earns more
New interaction and content-consumption patterns for G1 and GE live coverage, with a 24% increase in ad revenue.
- Client
- Grupo Globo
- Year
- 2024
- Role
- Front-end developer, tech lead
- Stack
- TypeScriptReactMicro-frontendsA/B testingCore Web Vitals
Context
Live coverage is the format with the highest audience at peak moments: elections, the World Cup, breaking news. Millions of people follow the same page at the same time, on phones with every kind of connection.
Challenge
The format had to increase content consumption without making the page heavier or breaking real-time reading. Every interaction change had a direct impact on revenue and on Core Web Vitals.
Solution
New interaction patterns, measured with A/B and MAB tests before becoming the default. Components shared between G1 and GE, with care for progressive loading and behaviour under load.
Outcome
A 24% increase in the format’s ad revenue, with performance indicators kept in the green.